Brand identity + brochure design for 100 Hampton Road

COMPLETED 2014

100 Hampton Road is a logdging house in Fremantle that is home to 190 people in need of affordable housing while they get their lives back on track.

With support from BHP Billiton, Form undertook to reinvigorate the space and make it a positive place to live with projects including community engagement, workshops for residents, murals and new furnishings and artist residents.

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100 Hampton Rd apron

I was thrilled to be approached by Form to design the brand identity and map guide to Fremantle for 100 Hampton Road.

The idea behind the custom type in the brandmark is a whole made from many parts, of all different shapes and sizes. It is designed for use as a stencil, making it easy to apply to the building and signage. The brandmark was also used on aprons, products made by the residents (such as chutneys).

As part of the project, I designed a map of Fremantle with markers suggested by the residents themselves. These markers included things like afforable place to eat and shop, bulk bill doctors, bus stops and even the best places to fish. The map folded to a pocket size brochure so it was easy to carry around.

The map design included a bespoke map and custom set of icons that fit with the logo design.

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100 Hampton Rd map