Brand identity + website for Eyes of Claremont


Eyes of Claremont are a fashion forward optometrist located in Claremont Quarter, a high-end shopping centre in Perth. They engaged me to redesign their brand identity and redesign and develop their website to better fit with their new, minimalist Scandinavian inspired store interior.

The result is a simple glasses shaped monogram made from the E and C of their name paired with bold, grotesk typography and white space. The minimalist feel of the new logo reflects their fashion focus while the use of white space ties in with the clinical side of the practice.

Eyes of Claremont cards

The website needed to reflect the experience of visiting the store. Photography of the staff and store interior helps customers know what to expect when they visit. The eyewear section gives visitors a good introduction to the unique brands and style of frames they carry. The eye health and news sections demonstrate Eyes of Claremont's depth of knowledge and professionalism.

The website is user friendly. The clean white background and highly legible clean black type make it easy to read, which is important as a lot of their customers have sight issues. It is also fully responsive and scales down to fit any screen size.

Initial user testing showed that the most frequently viewed pages of their previous website were 'Meet the Team' and 'Frames'. With this in mind, the new website makes sure these sections are informative and it is very easy to find them. An online booking form makes it quick and easy for customers to arrange an appointment.