iku sushi is a Japanese fast food restaurant in the 140 Perth precinct. They serve Japanese style food with a twist (think cheeseburger sushi) and are run by a collective of ninjas.
iku’s big ideas and personality were channeled through an array of kawaii and vinyl toy inspired illustrations applied to posters, walls, signage and packaging. This was balanced by a palette of more traditional Japanese style patterns and a simple, circular logo.
I undertook the initial brand design whilst employed by Studio Bomba and have continued to work with iku once I started my own practice.
Packaging and food photographs by Jessica Shaver
Photographs of the menu booklet by Nic Montagu