My green thumb Mum was very excited when she heard I was working for Sabrina Hahn. Sabrina is a gardening guru with an infectious spirit, cult following and her fingers in many pies. She writes books, hosts a radio show, has her own newspaper column, works with remote communities and takes private and corporate commissions. One amazing woman.
I was engaged by Sabrina and her team to take control of her digital presence, centring around her website and extending to styling her social media and designing her e-newsletter. The feel of the website design is warm, approachable and straight-forward, just like the lady herself. It includes beautiful branding and hand-drawn type by Studio Bomba and exquisite photography by Jessica Shaver.
The site has been designed with a more mature audience in mind. Scalable body copy, quick links to commonly used parts of the site and printable fact sheets make it easy to use. As does the mobile phone layout for when users are on the go or in the garden.
There are plans in place to add an online shop and ticketed events as the site evolves.