100 Hampton Road

BRAND IDENTITY

100 Hampton Road is a logdging house in Fremantle that is home to 190 people in need of affordable housing with projects including community engagement, workshops and artist residents.

The custom type in the brandmark is made from many parts of different shapes and sizes representing diversity and community. It can be used as a stencil, making it flexible to apply as required to a range of surfaces.

Another part of this project is a map of Fremantle with markers of the residents' favourite places, such as afforable restaurants and shops, bulk bill doctors, bus stops and fishing spots. The map folds to a pocket size brochure for easy transport.

Apron photograph by Jean-Paul Horre.