Additive-Free Lifestyle
BRAND IDENTITY AND BOOKS
Additive-Free Lifestyle are two sisters who have a passion for helping people live a healthier life. The design of the asterisk in their brandmark is a visual representation of their name and the clean design style fits with their philosophy of clean living. They have a range of sub-brands for their products and services, each with its own unique asterisk and colour.
SERVICES
- Brand identity design
- Stationery design
- Book design—5 cook books
- Ebook design
- Social media design
Additive-Free Lifestyle are two sisters who have a passion for helping people live a cleaner, healthier life. They engaged me to design a new brand identity, collatoral and a series of books to help them communicate their message in a clear, friendly and impactful way.
Part of Additive-Free Lifestyle's product offering is a series of five printed cookbooks (with supporting ebooks). The covers are a matching set, each one with it's own colour for the spine. Each book has it's own unique interior design touches (such as illustration, icons or layouts) that reflect the theme of the book.
photographs by Joanne Ling
Recipe spread from the Lunchbox Edition.
Recipe steps spread from the Camping Edition.
Contents spread from the Party Edition.
Information spread from the Party Edition.
Introduction spread from the Camping Edition.
Recipe steps spread from the Camping Edition.
FROM THE CLIENT
Tracey Fry
Co-director of
Additive-Free Lifestyle
"We used Michelle’s services as we were going through a total rebrand of our name, website and logos. Michelle was incredible and nailed it on the first go. Her work is impeccable, her attention to detail is outstanding, but the best was her ability to totally capture the essence of our brand in our new logos. We would totally use Michelle’s services again and can highly recommend her work to anyone looking for someone to capture the heart of their company in the design work."
hello@michelleleslie.com.au