Brand identity and book design for Additive-Free Lifestyle
SINCE 2018
Additive-Free Lifestyle are two sisters who have a passion for helping people live a cleaner, healthier life. They engaged me to design a new brand identity, collatoral and a series of books to help them communicate their message in a clear, friendly and impactful way.
Additive-Free Lifestyle are two sisters who have a passion for helping people live a cleaner, healthier life. They engaged me to design a new brand identity, collatoral and a series of books to help them communicate their message in a clear, friendly and impactful way.
A crossed out addition symbol forms the foundation of the brandmark and is a clear visual representation of "additive-free". When the logo is in-line (as above) the asterisk is at the end as a reference to the way additives are marked on packaging.
Additive-Free lifestyle have a suite of subbrands for their range of services and products. Each subbrand has it's own unique asterisk and colour to help set them apart but unite them under the main brand umbrella.
I have designed many items for Additive-Free Lifestyle over the years we've worked together. My favourite however is a set of five cookbooks. The covers are designed as a matching set, each one with it's own colour for the spine. Inside each book has it's own unique design touches (such as illustration, icons or layouts) that reflects the theme of the book.
photographs by
Joanne Ling
Recipe spread from the Lunchbox Edition.
Recipe steps spread from the Camping Edition.
Contents spread from the Party Edition.
Information spread from the Party Edition.
Introduction spread from the Camping Edition.
Recipe steps spread from the Camping Edition.
FROM THE CLIENT
Tracey Fry
Co-director of
Additive-Free Lifestyle
"We used Michelle’s services as we were going through a total rebrand of our name, website and logos. Michelle was incredible and nailed it on the first go. Her work is impeccable, her attention to detail is outstanding, but the best was her ability to totally capture the essence of our brand in our new logos. We would totally use Michelle’s services again and can highly recommend her work to anyone looking for someone to capture the heart of their company in the design work."
hello@michelleleslie.com.au