Brand identity design for Eyes of Claremont

SINCE 2009

Eyes of Claremont are a fashion forward optometrist located in Claremont Quarter, a high-end shopping centre in Perth.

In the many years we have been working together, they have engaged me to redesign their brand identity, direct photography and video, design posters and ads and redesign and develop their website. We are currently working on a new website set to be launched in 2025.

Eyes of Claremont are high end and confident with an emphasis on quality products and service. They stock beautiful frames sourced from all over the world and are experts on finding the perfect pair for every customer. There is a lot of competition close by and they need to differentiate themselves as a fashion forward destination with superior service.

Historically they have used the promotional photography from the brands they stock which can end up looking disjointed and impersonal. I proposed a model photoshoot and engaged Jessica Wyld to take photos and video of models, Imogen and Riccardo, wearing frames hand picked by Eyes of Claremont. These were incorporated into a poster advertising campaign within Claremont Quarter and on Eyes of Claremont's social media. The result is a cohesive, unique brand presence that feels like it belongs in a fashion magazine and sits comfortably along side the high end fashion brands at Claremont Quarter.

This aesthetic is currently being applied to their new website, due for release in 2025.

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LINKED IN

hello@michelleleslie.com.au