Brand identity + digital design for The Fire Station


The Fire Station is a specialty beer and wine bar that has taken up residence inside Busselton's historically significant, art deco Fire Station building on Queen Street.

The brandmark is inspired by the building itself, with art deco shapes and detailed line work. Of course there could be no other colour than red.

The Fire Station logo

The border of the full logo can be taken away to form alternate versions for other applications where there may be less space.

Fire Station sign
Fire Station beer glass

Icons were designed for use on the website, glasses and menus.

The Fire Station icons

The website is designed to be warm and inviting, an extension of the space itself. The history of the building is reflected in the vintage decorative borders and classic type styles. This is combined with clean layout that resizes to fit all screen sizes.

website development and photography by The Competition.