Brand identity and book design for Additive-Free Lifestyle

SINCE 2018

Additive-Free Lifestyle are two sisters who have a passion for helping people live a cleaner, healthier life. They engaged me to design a new brand identity to help them communicate their message in a clear, friendly and impactful way.


I have designed many items for Additive-Free Lifestyle over the many years we've worked together. My favourite however are the cookbooks. The covers are designed as a matching set, each one with it's own colour for the spine. Inside each one has it's own unique design touches (such as illustration, icons or layouts) that sets them apart and reflects the theme of the book.



Tracey Fry

Co-Director of Additive-Free Lifestyle

We used Michelle’s services as we were going through a total rebrand of our name, website and logos. Michelle was incredible and nailed it on the first go. Her work is impeccable, her attention to detail is outstanding, but the best was her ability to totally capture the essence of our brand in our new logos. We would totally use Michelle’s services again and can highly recommend her work to anyone looking for someone to capture the heart of their company in the design work.

Michelle’s professionalism and seemingly effortless creativity made the whole design experience a pleasure. Michelle is a great listener and her knowledge of design is vast and versatile.

I was very impressed by her ability to translate our initial concepts from the design brief into a simple, cohesive and powerful design that beautifully conveyed the ideas of the event’s theme.

I look forward to working with Michelle on our next design challenge.